Stop Pretending

Almost a month ago, I was pitched about a new initiative from a big, old school company using social media in a "cutting edge" way.

I had already seen the campaign and was a big fan of what they were doing.

So much so, that I replied to the pitch sharing my feelings and telling them how I'd love to talk to someone from the company so that I could write about it in more detail, share it when I do speeches and possible add it to a future version of Content Rules.

Now, a month later I'm told that they might be interested depending on my readership numbers. *record scratch*

I politely told them I'm no longer interested because the campaign I thought was fresh and different turns out to just be some more lipstick on a pig. They are still the same old, tired, big business trying to look young and cool even though they are not.

Bums me out because I really dug how they were using storytelling to give a new look at their business. Guess their tired old public relations and marketing team are in fact dinasours since they don't realize their thinking is going to make them extinct since they don't have the time for a phone call with someone who wanted to tell the world their story.