My newest course for Lynda.com focuses on the importance of storytelling to content marketing.
All tagged Content Rules
How a Photo From Africa Inspired Me to Make a Purchase From Austin
A story of content marketing, the internet and why you can't measure it all.
Interview: Content Marketing for the Hospitality Industry
Recent interview with advice for the hospitality industry on using content marketing.
I Would Rather Write a Classic Than a Hit
Buying your way onto a best seller list is fine if that is the way you want to play the game, but I don't want to.
There Is No Wasted Content
Chris Brogan is wrong about wasting content.
Getting Started Using Photography to Make Your Marketing Better
No business can ignore photography as part of their content mix and my presentation from NMX focused on how to get started.
I Am Thankful For So Much
SO many things happening right now that I have to pause and give thanks for.
Miniskirt Philosophy For Content
What is the ultimate length for your content? The same as a miniskirt of course!
My Opening Keynote From TBEX
Video of my opening keynote at TBEX 12 titled Amazing Things Will Happen When Your Content Rules.
Recent Freelance Writing Assignments
Lots of new writing assignments have been happening. Read them now.
Three Quick Tips For Creating Engaging Content
Best selling author C.C. Chapman gives advice on how anyone can start creating better content in this Geek Beat TV interview.
Content Conversations from Cinchcast
New interview series sponsored by Cinchcast and hosted by C.C. Chapman.
Where to Start With Content? Follow Your Idols
Looking to get started with a content strategy? Start by following your idols.
Create To Succeed
To achieve the success you desire, you must start creating.
Storyteller in Residence
We've heard of brand journalists before, but what about a storyteller in residence instead?
